The Economist

Web redesign

2013 | Harvest Digital

The Economist is one of the world’s leading business and current affairs publications which had numerous web properties that had accumulated over time. Each of these had been built on different back-end systems and all with different design principles.
This was beginning to cause a disjointed experience for both the user and for the client. The Economist's Events and Insights division had three websites that were all suffering from this problem and were in need of integrating into one, much more comprehensive experience.

To achieve this we had to solve some complex information architecture issues to create a navigation system that seamlessly integrated all three existing websites into a single user experience.

We spent a great deal of time creating a design system that reflected the same prestige that the print publication commands, building dozens of templates to provide a flexible solution to the client brief.

If you'd like to work with me, drop me an email and let's get the ball rolling. 🙌